It is our ethos to distinguish individual freedom, embracing the concept of always expressing who you are in order to create whatever you want. 

Our mindset is fixated on curating solely handcrafted eyewear, where each frame is made in limited batches. Nothing mass-market, nothing mass-produced.

We encourage everyone to embrace and reveal their uniqueness. What are you doing to stand out, above the noise, instead of amongst it?

• Always Express Yourself • Every One of Us is Unique •

To live a life outlined by predetermined behaviors, practices and morals is a common thing. It’s known as religion.

In our case, we live within a state of mind, where there exists a code of conduct but it’s an unwritten one. Instead, it is revealed through our actions, in our relationships, how we express ourselves and also how we simultaneously reveal ourselves in our daily actions.

It is being aware that this isn’t solely an individual journey but also, a journey as a community.

Welcome to the dawn of a new revolution.