Chronicles

  • Dissolve into the Air

    by Francesco Nicoletti
      Whole nights to reflect, looking for the light, in the alleyways of our consciousness. One fine day, The Awakening, the road lights up and the g...
    Posted in SM16, Smoke and Mirrors

  • For every purchase, SM16 will plant a tree with One Tree Planted

    by SM16 Tribe
    We’re partnering with One Tree Planted to impact the world in a positive way.Our commitment to sustainability is weaved into everything we do at...
    Posted in GIVING BACK PROGRAM, SM16, SUSTAINABILITY, Tribe

  • Descending into a Cotton Candy Parallel Universe

    by Francesco Nicoletti
      It seems that there is a parallel world, where the excellence of eyewear is defined by candied fruit and sweet icing, with colors that envelop t...

  • Nation: State of Mind

    by Francesco Nicoletti
      We live in a world that has taken off its mask. We grew up with certainties, change has taught us to be open and accept diversity, but little by...

  • Half-Billion

    by Francesco Nicoletti
    ... I covered a lot of road, I visited the most loyal customers, I shared some glasses. Lonely reflections as the music turns, the song is still t...
    Posted in Jacques Marie Mage, SM16

  • The Real Luxury is the Shop

    by Francesco Nicoletti
    Demonized by many, snubbed by others, “digital” has always been viewed as a rather taboo topic in eyewear. The pioneers of the digital age were pu...

  • SENTIRE IL SAPORE DI QUELLO CHE INDOSSI

    by Francesco Nicoletti
    "Feel the taste of what you wear." After a hard day’s work, within the pleasure of unwinding and savoring the drink of your choice, the mind rewin...

  • The Great Church or an Old Cinema?

    by Francesco Nicoletti
    I believe that concepts are missing in today's landscape because the creative people, those people who have influenced entire generations, are no ...

  • EYEWEAR: The fall of a known “category” or the rise of a classification that was never considered before?

    by Francesco Nicoletti
    Taking into consideration any online platform that seeks to filter our available options, “Eyewear” will usually be found within the category: “Ac...